Building a Prosperous Business – Personal Development

Personal Development – Action vs Daydreaming Personal Development (PD) is one of the hidden pillars of the successful home business and for business leaders in general. The will and drive to build success has to be sustained over time. We actually need to work harder on ourselves than we work on our business to sustain our commitment. Its about controlling and disciplining our minds and becoming more because success is not something we pursue – success is something we attract.

Attracting Success

In order for us to attract success we need to become that person that attracts success. We are not going to attract success if we are not mentally ready to attract success. At least 30 minutes of PD every day. The key here is not to look outward for excuses, fall guys or success – everything is in our hands. There is no outside force that is going to make us change. Invest in books, magazines, etc. in terms of expanding your mind and becoming more prosperous.

Also, no one book is going to answer everything for you, even if you are saying to yourself right now “YES – I have the magic Book”. YES – it is funneling ALL wisdom about everything to me right now”. What you need to look for is material that resonates and moves you the most – start there.

Because the more you do – the more/faster your circumstances will change. It’s not about working hard – it’s about becoming more. So we can achieve more. Personal Development is not an end in itself it is a tool, one of many in your tool kit. Don’t get lost in empowerment or feel good messages. PD HAS to become accompanied by action – it is NOT a replacement for your plan.

Communicate with people and tell them where you are going at every opportunity. Giving your vision a reality through declaration and then implement. Implementation is one of the hallmarks of a becoming a leader.

Being a leader is a process. We can all say the same thing but it is how we language it to our teams. This is a process we are all working to become better all the time.

Practice it — Every opportunity with your team/friends/family/etc. – tell them where you’re going. Is it frightening – YES. Why? Because you committed yourself to take action by exposing your vision to the world.

Problem Solving The only person who doesn’t have problems is in the cemetery. So all of us are and have been here. Formula for embracing problems:

We all come from backgrounds that say avoid problems FORGET THAT We need to get better at facing challenges and solving problems.

Good problem solvers and going over obstacles and being able to talk about to other people about and through it is incredibly liberating. We want to become a person to see a problem as an opportunity to get us where we want to go. We need to embrace problems and work to solve them. Obstacles, challenges, problems are all the same. Why?

The bigger the problem- the bigger the check.

Overcoming Fear

Here’s what I like you do. The great thing about PD is that when you take action you do really feel better. Start manageable and grow. Write a list of what you don’t like to do – what makes you feel uncomfortable.

This lays out action items and it puts you in control. If it we put ourselves out there – we are going to get more of we want so we need to be prepared to put ourselves out there and the first step is to make a list – make it real – get it out of our heads.

After you compiled the list – make the opportunity to do those things. In this world we all have choices – nobody’s forcing us to anything – we need to become willing to do and become more (see time management piece). Then you have to be willing to DO the things to get you where you want to go. No magic – just choice. Am I willing to do that? If you see something to be taken care of – you step up and take care of it.

In general, people are not willing to do the things which are uncomfortable – that is what keeps them where they are. A good leader is someone who is willing to do the things that make them uncomfortable. First, you do it yourself and then tell others to do the same. Your team, family, etc. is thinking the same as you used to – let them that no one is going to put an obstacle in front of them except for them. And that the faster we remove our barriers the faster we are going to move forward.

Becoming a Leader

To be a leader the best thing you can do is to be around leaders

Understand their thinking

Feel their belief and passion

Know that YOU can join them anytime YOU wish Get Committed — Don’t hold back — Willing to learn

Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.

Marketing Software

If you are someone who is serious about marketing their website and if you’re smart, you need marketing software. The only way to dominate your market is by being efficient and constantly putting effort into your marketing. The most efficient and rapid way of doing so is by getting your hands on good marketing software.

Over 8 in 10 people use search engines to find what they are looking for. This means business for you, because that means you can market your business with marketing software to 8 in 10 people online who are interested in your niche or market.

I’m not talking about getting your hands on software that’ll create keyword lists like crazy. Paid-per-click is hard to do these days since costs are high and conversion ratios aren’t as good as before because of competition. I don’t suggest setting up any PPC campaigns unless you are sure of what you are doing.

The best marketing software out there is SEO software. There are two main reasons why you should focus on SEO traffic: because it’s a free source of traffic and because it’s targeted traffic.

And, if you’re smart, you’ll get yourself marketing software to do tasks that are necessary for SEO. This way you’re not losing hours of time doing repeated tasks that are necessary for SEO. SEO marketing software can do things in minutes that would take us hours to do ourselves.

If you would get yourself SEO software and work consistently to improve your website, you can make a lot of money from it. You’ll be getting tons of targeted traffic easily and quickly with your software. If you’re business minded, I’m sure you understand the opportunity behind this.

Without a doubt, the best SEO marketing software out there is SEO Elite. It’s a very powerful SEO marketing software application that will get your website ranked high in the search engines in no time.

If you start practising SEO today with SEO Elite, in a few weeks you’ll be able to dominate your market by appearing high up in the search results for terms related to your product or services.

The best marketing software that you should get for yourself is SEO Elite. It even comes with an SEO guide so you’ll know everything about SEO and you’ll be able to practise SEO automatically thanks to the software!

To read an honest review of SEO Elite, simply go to my website now. If you don’t you’ll be losing out on the best marketing software around.

Imagine getting 10 000 free targeted visitors… daily!

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