Could These Two Secrets to Getting Advice Be Helpful to Successful Business Women?

Successful business women know the importance of having mentors at various stages throughout their lives. Whether it was in school, sports teams, dance or other activities, who among us doesn’t remember having someone who offered the help, support and advice that helped us get some challenging times.

Business is tough enough for success business women so why not have some people you can count on for support. Many people will tell you what they think you want to hear, not enough will tell you what you should hear.

And receiving and accepting candid feedback is a main reason why successful business women get that way. They use it to avoid costly mistakes and make better decisions to achieve their business goals and professional aspirations.

Mentors are important to those who may be lacking the experience, knowledge or skills required in a certain task or position. Successful business women can leverage the capabilities of others to help them when their lack of experience could be a liability.

After all any stretch assignment has potential pitfalls where your lack of experience could cause you to fail. This is where a mentor can help. You learn from their mistakes, not just from yours.

But how do you know what type of mentor you need? Who would be the best person to help? How can successful business women find them?

The first step requires an objective self-assessment – You can’t find a mentor until you “find” (know) yourself. Only after you know what you need, can you find a mentor to help.

Ask yourself what do I really need in a mentor – if it’s for career then maybe you want to know what jobs you should be taking now. What course and/or training are needed? What assignments should successful business women be thinking about taking to give them the right experience given their career choices?

Or maybe you’re in a new role or stretch assignment. You might want to ask a mentor – What are the barriers to success? How do I get around them? Who should I involve? What other skills are needed? And so on. Determine and understand what you really want.

Step 2 – After you have answered these questions, ask yourself how a mentor can help you.

Mentors can help with a promotion, developing skills, identifying strengths, getting help with weakness and as well as business progress. They can also be business development sponsors for successful business women.

The right business related mentor is also someone who knows your field, can help you learn new things and is willing to give his or her time to help you. Often they have the knowledge and skills, open-mindedness, accessibility, trustworthiness and reliability.

Sometimes their great success comes with great egos which can be a problem. Just because someone has significant cache doesn’t mean they will help you. Successful business women will also need to determine the structure of the mentoring relationship – in person, virtual and global or network. And if the mentoring relationship is for long term or just for short period of time.

Successful business women may not find a mentor over night. They will need to continually be reaching out to people who they think could help. Meeting with them, sharing ideas and concerns. Over time you will determine if they are the right person for you: can they be the mentors that you need to help you and your business.

Digital Signage Solutions – 5 Benefits That You Can Get From a Digital Signage Solution

Nowadays, there are dozens of digital signage solutions that you can use for your business. It has been said that digital solutions can help you interact with your customers, and it can produce better results compared to static banners. This article was written with the intention of helping you learn more about digital signage solutions, and the benefits that you and your business can get from it.

Here are the benefits that you and your business can get from using digital signage solutions:

  • Unlimited Space – one of the most prominent disadvantages of using static banners is that you are limited with the space within the banner itself. Digital signage solutions provide you with better storage, enabling you to show more information to your viewers. The visual content that digital solutions have are virtually unlimited, and you can use it to display different kinds of advertisements, notices, and other content that static banners can’t.
  • Easy Access – digital signage solutions make it easy for you to operate the whole system wherever you are. Unlike static banners that should be replaced manually, you can upload files, schedule, start and reboot the system, and monitor everything without even getting near the system itself.
  • Easy Set-up – with the help of the advanced signage solutions, even amateur users can produce professional digital displays with a few clicks of a button. The flexibility that the system offers is one of the main reasons why a lot of business owners prefer to have digital displays instead of sticking with the old static banner display.
  • Feed Viewers With More Information – since you are given with a virtually unlimited space, you can produce digital displays that can provide more information to your viewers. Unlike static displays, digital solutions allow you to display anything that your viewers need, making it more effective in terms of conversion and interaction.
  • Cost Effective – compared to static displays, digital signage solutions are far more cost effective. You can update and change the display wherever you are, and you don’t have to spend money on printing. You can keep your promotions up to date without the need for excessive manpower. On top of all these, digital solutions can adapt to your audience while providing better interaction.

These are some of the benefits that you can get from digital solutions. With the advancement of the things around us, businesses like the ones you are running should keep up with the changes. Aside from giving you more benefits, the results that digital signage solutions can produce are incomparable with static banner displays.

Business Planning – Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.

Mistake #2: Giving Up Too Easily

What would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.

Mistake #3: Not Adapting to Current Times

Remember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.

Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!

Mistake #4: Lack of Consistency

In order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!

Mistake #5: Backing Off When Goals are Achieved

Finally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.

Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

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